Search Engine Marketing
Our search engine marketing services means that we actually market your website to quality websites. We do exactly what the major search engines suggest in order to increase your search engine rankings. We contact quality websites and introduce you via a specially formatted press release. We describe your website and it’s content and invite published authors to review your site and post their public opinion on their website.
Because we are marketing your site for true opinion and public posting from independent authors whom we do not control we can not control the opinion that is formed. If the opinion is negative you will be afforded the opportunity to request that the opinion isn’t published. This is a request that we will discuss with the author on your behalf but again these are independent sites that ultimately we have no control over. It is rare that we receive negative comments for a client’s website. We do review your site and notify you of any problems that should be corrected before search engine marketing is started.
Our search engine marketing services are that of a true marketing firm and not a link farm. We introduce you to the world in the most efficient manner possible. These are not comment links; they are true and original articles about your website that are published on popular websites by the site owner. There is no trickery involved or activities considered illegal by the search engines.
Search engine marketing will increase traffic to your website as well as increase the popularity of your website. To be ranked at the top of Google and most other major search engines your website must be considered popular to the search engines. This is different than search engine optimization (SEO). SEO will help your website to move up in the search engine result pages (SERP). However, to achieve top search engine rankings your website must be popular.
Pagerank is what determines the popularity of your website. Pagerank is Google’s way of stating how important a website is. To increase your site’s pagerank you must have quality inbound links to your website. To get quality inbound links you must have links from websites with good pageranks. Many SEO companies will tell you that your website can move up in SERP simply by changing the format of your web pages. This is only a partial truth. You do need to have well formatted web pages with good content to even have a chance of ranking well in SERP. However, to appear on the first page of major search engines your website must be popular and as stated previously popularity is determined by inbound links to your site from quality sites.