How To Get Top Search Engine Rankings
To get to the top of the major search engines, primarily Google, you will need to be associated with quality web sites. In today's search engine industry quality web sites are determined by Google's PageRank technology. Basically, a page rank is Google's algorithm which reviews over 200 factors of a web site and then assigns a numerical value to the site from 0 to 10. What's most important is that a link to your website can be found in articles on quality web sites. Content is king. This includes the content on your site as well as the content around links to your website. This is considered to be the "Buzz" about your site. The more discussion created about your site the more popular it becomes.
Aren’t All Links The Same?
The short answer: no all links are not the same.
The long answer: Different types of links are given different weights by the search engines. There are many types of links. Link farm links: This is the quickest way to get a lot of links to your site. These links have the least value and can actually harm your search engine rankings. Links farms are usually a group of web sites owned or controlled by one entity. You pay the link farm owners and instantly there are thousands of links to your site. The problem with this is that the search engines know about this tactic and the associated web sites. If your links show up on too many of the known link farm sites then your website in penalized in the search engine results or worse then that you can end up in the Google sandbox or be banned from Google altogether.
Affiliate links are a normal part of marketing a website and because of this their links don’t have a lot of weight with the search engines. It is a known fact that an affiliate program means that someone is being paid to place a link on their site to your site. Since money is the motivation for placing the link, it is clear that the link was not placed because the owner of the website found your site to have good content. You may be wondering how the search engines know a link is an affiliate link. They know it’s an affiliate link because you probably have a link to your affiliate program on your website and because the affiliate link is usually a banner with little or no content.
Reciprocal links are links that you exchange with another website by agreement between the two sites. The search engines don’t penalize you for reciprocal links but they don’t place a high value on reciprocal links. The value of reciprocal links is less than other links because the link exchange happened by agreement not because one site found the other site to have good or important content.
Comment links are links found in blog comments. When comment links happen naturally they usually result in one link to your site and come from someone that found your site similar or related to the topic of the blog. Comment links are not as valuable as other links because they are commonly used as a spam tactic, usually are not related to the content of the blog where found and normally don’t have a lot of content around them. Most comment links are completely ignored by the search engines because the blog owners set their blogs to make all comment links ‘nofollow’ links. A ‘nofollow’ link is a link with a specific tag that tells the search engines to ignore the link.
Government links are links found on governmental websites. These links are valuable because they’re like an endorsement from the government. Most governmental agencies don’t participate in affiliate programs so if your link is found on a government website it is assumed that your website must contain content that is important to many people.
Article links are links found in any article on the internet. This is where content happens – in articles. One of the most valuable links is the link found in the middle of an article on a quality website. Our extensive research has shown that these links have 10 times the weight of other links. While we can’t give away all of the secrets to article links we can let you know that more than three years of research has provided the knowledge listed above as well as proof that article links are the most valuable links available.
Can I Get Top Rankings On My Own?
Sure you can if you’ve established relationships with thousands of quality websites, can convince them to look as your site, and can convince them to write an entire article about your website and products/services. Gaining popularity does require time and consistent effort. To stay at the top of the search engines your website must continue to be popular and therefore must continue to be the topic at many quality web sites. This is the service that we're offering to you. We make sure that the sites that we approach to create Buzz about your site are quality sites with good reputations. This is very important to Google and therefore important to the success of your website.
Our Buzz Building services are monthly recurring services which can be canceled at any time. The goal is to keep your website the topic of discussion on many popular websites. The articles created about your site are never deleted and become permanent Buzz on the author's website.
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